What’s the goal of your marketing campaign? This will get your business noticed. How do you incorporate your product into people’s lives without them buying it yet? Put yourself in your customers’ shoes — would you keep a direct mail advertisement with your name typed across like so many others or a personal letter from a local business? If you have a digital billboard, try to make it interactive. Starbucks saw this as an opportunity to work on their message. Search for online advertising, by thinking of where your target customers usually go to. Small business marketing is an art as much as it is a science. While creativity is often painted with a serendipitous brush, marketing takes strategy. This may sound cryptic, but you can get it through a simple example. Login form Remember to have a good mix of fast but interesting content pieces. Premium workout gear would be a better-targeted prize to help generate relevant leads. Provide your goods or services to the local community during community day for free or at a reduced price. For example, say your business develops health and dieting apps, and you decide to run a sweepstakes to win an iPad for lead generation. In newspaper advertisements all over the U.S., Taco Bell marketers stated that they bought the Liberty Bell and would be renaming it to the Taco Liberty Bell. You can simply use your marketing analytics, or survey your audience to get insights. They had detailed descriptions of Lex Luthor, where he loved to eat pizza with raw almond crust, calling him a genius that wears jeans. Take, for example, Pacific Rim wines. The partnership solved an important pain point for Uber passengers: Not digging their driver’s music. Get on promotion fasstrack and increase tour lifetime salary. How Long Does It Take to Design a Law Firm Website? They used graphic printers that would create giant wraps. When coming up with creative marketing campaign ideas, think about what people truly need to feel happy, healthy, complete, or fulfilled. These ads are just one facet of a multichannel marketing campaign, but the point is -- data and creativity are not-so-strange bedfellows. At the same time, the bottled water company could also tap into the human need for safety and security (tier two) during its hurricane preparedness marketing campaign, as the health and well-being of one's own family would also come into play. So write a letter to your customers. When brainstorming creative marketing campaign ideas, consider Aristotle's seven causes of human action. Look at the Data By thoughtfully examining the flavor profile of Pacific Rim's wines and doing a deep dive into the preferences of today's wine and alcoholic beverage consumers, the team at THAT identified a unique way to position Pacific Rim's Riesling: Educational social media ads demonstrating the utility of Riesling were served to target audiences encouraging consumers to swap Pacific Rim's Riesling wines for other popular alcoholic beverages and explore related recipe pairings. Whether it may be the top 10 tools, the top 10 products, etc., customers love to go through the rankings and discuss! Instead of sticking to your regular evergreen posts, create ultimate guides, case studies, reports, how-to walkthroughs, and other content that is ultra-useful (and ultra-shareable). Businesses are known to donate money or to sponsor a nonprofit to make their companies look good. Post your jobs & get access to millions of ambitious, well-educated talents that are going the extra mile. You can reveal the winner through a grand event or just online. He even sponsored the free WiFi during New York Comic Con. Afterwards, offer regular expert posts for publication. But there’s no reason why you can’t get a leg up by collaborating with other brands, happy customers, or influencers. If you cannot literally open your doors, you can make a video tour and post it on your website and social media accounts. The aim of contest marketing is providing consumers with a positive experience, creating a connection with the product that you sell, and collecting data on the shoppers that could help you with other marketing campaigns oriented towards sales. A structured search through millions of jobs. Conduct original research within your business and publish these statistics to help build thought leadership. You can promote and host a competition. Here are a few different examples: Just make sure your giveaway appeals to your target audience, but not too broadly. Just repurpose previous articles and blog posts to create a great eBook collection. It could be anything, as long as it promotes your business. Memes are typical and fun for people who are on the internet. So, nowadays, when you use a flash mob, make sure it is something a bit more memorable than the usual. It has a Goal Tracking feature that helps you keep track of “events” you define, such as new subscriptions, contact form completions, click through on a page, content engagement, etc. Actually, visual information has a higher retention rate of 65-percent. If there are more people who seem to recommend your posts, the more traffic you will see on your website, and eventually, more customers. So if your products can be used in distinct or weird ways, write about it or maybe ask your customers to send their pictures and posts.