Digital products purchased from this website will work on Canadian accounts only! By not including social media follows in their rewards structure, EB Games has missed out on an opportunity to boost the completion rate of this ask while simultaneously delighting their highest value customers. While every element of their program might not be perfect it’s clear to see that if great loyalty programs are a game, Edge Rewards is winning. There are a lot of elements that go into creating an amazing loyalty program and EB Games’ Edge Rewards is a great example of customer loyalty done right. Want to skip levels? This is an easy trap to fall into, but a potentially fatal one for the success of your rewards program. It’s a well-known fact that social media engagement is vital to success in ecommerce, and EB Games could easily strengthen their Edge Rewards program by rewarding customers for getting social with the brand. I did not open or play the game. A $5 deposit is required to ensure your product is reserved for you in-store. * Restrictions apply. Try the Advanced Search. You progress through these levels by collecting points. You’ll need to select an EB Games store where you’ll pickup your order. All orders for Digital products are manually checked by our team prior to approval. Make your customers smile with tips on rewards programs, customer retention, and commerce in general. Twitter (English), Twitter (Français) and Facebook. Satisfaction Exchange Benefit*One time exchange per purchase. Try the Advanced Search. As you can see, the Edge Rewards explainer page is a perfect example of how to leave no doubt in a customer’s mind that they can and should be a member of your rewards program. To be honest, this last point is a little nit-picky but when you’ve got a loyalty program as strong as Edge Rewards the little things can make a big impact. The product will be delivered in the form of a redeemable code which will be viewable on the "My Order" page. Please follow us on social media for the latest offers, including special EDGE Only Member Offers and Special Events. EB Games doesn’t stop at the name, though – even their FAQs are dripping with personality! While this welcome message is a great first impression for the Edge Rewards program, it takes up a lot of valuable real estate at the top of the explainer page. When a customer lands on the Edge Rewards explainer page, they are in for a treat. The rest of the page is devoted to describing how the program delivers value, and if explainer pages were a videogame this would be where Edge Rewards used a power-up. Enter the Card number. Please note that your order details will not be visible to the associates at your pick-up location immediately. Most new titles retail somewhere around $70 so as an Edge Rewards member I’m already looking at 70 points. To help their customers understand exactly what their program is all about, EB Games uses a time-honored classic: the explainer page.