Fairfax Hall, Sipsmith Co-Founder, says of the partnership: “It is a genuine honour to become one of Wimbledon’s exclusive partners. As a result I wouldn’t like to focus on just one area – there is so much to see, do and experience all over London.’. A relationship does not necessarily indicate a personal connection. FAIRFAX HALL: I think we definitely see it as a bit of fun and something for our distilling team led by Jared and Olly to express their creativity and as I say, cater to a frankly very small group of consumers who are what you might call ‘super gin aficionados’. Find RelSci relationships, employment history, board memberships, donations, awards, and more. Among them is Hayman’s Gin, which recently launched the Call Time On Fake Gin campaign. So the guys stand in front of the stills at the magic moment nosing it, tasting it checking when to cut and like I say you know when the distillery is minus five degrees celsius like it is at the moment in the UK with the ‘Beast from the East’, the botanicals are sitting in the still macerating for probably an hour longer than they would be in the summer when it’s 36 degrees in the distillery. ‘Prudence is the name of Sam’s late mother. A milestone moment in the story of British Gin distilling, in 2009 Sipsmith became the first copper-pot based distillery to start up in London for 189 years.. And for perfect harmony you can’t beat using Sipsmith London dry gin and Sipsmith barley vodka as they both start from the same English barley and are made in the same still.’. ‘London is the home of gin and has such a colourful history of the drink we strongly felt there was no other place for us to setup. It’s much more difficult to make it consistent from batch to batch but you know what? Presence of Fairfax Hall's profile does not indicate a business or promotional relationship of In 2009, Sipsmith was launched by Sam Galsworthy and Fairfax Hall. FAIRFAX HALL: It really didn’t actually. Co-Founder at Sipsmith Ltd. Coming here to Australia, we launched on the market I guess in 2011 and there were just a handful of gins – we were certainly the first craft gin in the market. But you need to know that that’s a spicy gin before you dive on into it otherwise you going to potentially be disappointed. If they’re opening that distillery thinking that in two years’ time they’re going to be selling it in all four corners of the world, I think they’re probably mistaken because in all four corners of the world, there’s hundreds of guys opening their own little distilleries and what is giving that new distillery the right to cut through and export? Explore notable alumni from top universities and organizations. They’re going to have little nuances and we celebrate that character by putting the batch number on the back of every bottle to say, ‘hey look, we’re proud of the character in each bottle’. Do you want a light fruity red? It’s like theme, and variations off that theme. Six years later, it’s a very different story, with well in excess of 100 distilleries operating and almost all of them making gin in some form or another. If someone is opening a new distillery this year and their aspiration is to make a few hundred cases and sell it in their local area and have a very strong local play, could they make that work? And because there are so many other ones on the market and so many other distilleries that preceded them they’re trying to define it by putting even more weird, wonderful local botanicals that no one has ever thought of before to put in there.