Same goes for several other creators. Download Luminary - Podcast App and enjoy it on your iPhone, iPad, and iPod touch. My judgment is that Luminary shouldn’t have tried to build their own app from the ground up. Think about how many audio shows can you fund with that! It’s unclear if Luminary has an advantage on either front. Luminary, as well, had not done itself any favors with a previous marketing gaffe: a few weeks ago, its official Twitter account published a Sign Bunny meme with the message: “Podcasts don’t need ads,” seemingly negging the primary business model that powers almost every podcast in existence. These apps have been around long enough and have improved based on user feedback and needs. Its press efforts resulted in a few brand-building write-ups by the New York Times. Luminary, the anticipated, debated, ridiculed, hyped, all-star-studded podcast app launches today. Historically, podcasting was carried forward in the spirit of open internet publishing; if someone built a distribution tool — say, a podcast app — in accordance to a set of open protocols, the norms are such that the app can be used to access just about whatever podcast that was published into the open ecosystem. But the broad shape of podcasting has changed somewhat over the past few years as more established streaming platforms, like Spotify and TuneIn, have entered the space as distributors. For now, we’ll have to wait to see whether or not Luminary’s future is as bright as the app’s sunny yellow color scheme suggests. Does Anyone Actually Need a Men’s Multivitamin? Then the switch to luminary. Meanwhile, other podcasters, like The Greatest Generation’s Benjamin Ahr Harrison, had found that Luminary was altering the show notes of their listings on the platform, most notably taking out links. The key equation here will be if they can convert enough existing podcast fans and introduce new fans to the medium to sustain what I can assume are lucrative deals in place with the creators. Many podcasts fans view this move as a company holding their favorite podcasts and personalities for ransom. My new podcast 'Under The Skin' asks: what's beneath the surface - of people we admire, of the ideas that define our time, of the history we are told. For about 6 months I had been listening to David Axelrod “Axe Files” also Russel Brand. Luminary hasn’t helped their case with some questionable tweets and marketing. Luminary can still succeed overall even if their free app isn’t a runaway hit, it’ll simply be yet another obstacle they’d face in gaining significant traction. Sorry. Queen of Quarantine Nancy Meyers Is Back with, The Netflix YouTube event benefits World Central Kitchen. A good chunk of that reception has to do with Luminary’s ambition, its $100 million war chest, and the likely competitive implications of its potential success — given what many publishers know about how Netflix had impacted the film and television business, one could forgive them for being wary. Since then, a host of other major podcast publishers have followed suit, including Endeavor Audio, PodcastOne, and Barstool Sports, among others. Will the future iterations of the Luminary app be substantially better than Overcast, Pocket Casts, Spotify, Stitcher, or the much-improved Apple Podcasts app? Luminary gives its users a choice to download the app for free with access to many podcasts you could access from other podcast apps.