The 22 Immutable Laws of Marketing by Al Ries, How to Lie with Statistics by Darrell Huff. What we’ve tried to show in this chapter is that the effort is worth it— that “finding the core,” and expressing it in the form of a compact idea, can be enduringly powerful.”, “The most basic way to get someone’s attention is this: Break a pattern.”, “we have to understand two essential emotions— surprise and interest— that are commonly provoked by naturally sticky ideas.”, “To be surprising, an event can’t be predictable. If we’re to succeed, the first step is this: Be simple. You tap the existing memory terrain of your audience. Oops! if you want access to over 1000+ convenient audio summaries that will help you devour books and save time, then I wholeheartedly recommend the App / Service, The Tai Lopez Scam Investigation – Find Out More About Him. You use what’s already there.”, “Proverbs are the Holy Grail of simplicity. Two bullet points are better than five. If you catered a White House function, you can compete for any catering contract. Blinkist Review – Is it Worth it? Useful for speaking, marketing, writing, any time you need to make people listen, believe, and act. We’re the engineers who keep flipping back to our drawings, not noticing that the assemblers just want us to follow them down to the factory floor.”, “A person’s knowledge of details is often a good proxy for her expertise. But all the charisma in the world won’t save a dense, unfocused speech, as some Stanford students learn the hard way.”. And in doing so, authors Chip and Dan Heath offer an evidence-led deep-dive into the murky middle section of Malcolm Gladwell’s hit on how hits happen – The Tipping Point – ‘the Stickiness Factor’. The book, “Made to Stick: Why Some Ideas Survive and Others Die“, is an awesome read. “This is the Curse of Knowledge. But all the charisma in the world won’t save a dense, unfocused speech, as some Stanford students learn the hard way.” “For an idea to stick, for it to be useful and lasting, it’s got to make the audience: Pay attention (unexpected) Here are two sentences regarding the health impacts of Buttered Popcorn. made of?) Paint a mental picture. “You’ve heard of the famous Aha! Excessive ideas are not always helpful. Inevitably, that universal language will be concrete.”, “But being concrete isn’t hard, and it doesn’t require a lot of effort. The 67 Steps – SUMMARIES OF STEPS and FULL Tai Lopez…, Step by Step Personal Development Plan – How to be a…, Mind Lab Pro Review – One of the Best Nootropics on…, Natural Calm Review – Best Magnesium Supplement, Big Berkey Water Filter Review – My Top Choice for Water…, Find the Best Green Drink – Reviews of the Healthiest Superfood…. It’s a point well made – marketing jargon gets in the way of marketing – internally and externally. experience is much more satisfying when it is preceded by the Huh? Everything revolves around the SUCCESS methodology. Why do certain ideas stick and other’s don’t? “For an idea to stick, for it to be useful and lasting, it’s got to make the audience: Problems and Answers plus an easy reference guide are in the back of the book. 3 minute read, |   GET 20% OFF! The Civil War anecdote, with lots of interesting details, is credible in anyone’s telling. Yet the rule is violated every day by scores of writers.””, “So far we’ve looked at three strategies for making people care: using associations (or avoiding associations, as the case may be), appealing to self-interest, and appealing to identity.”, “This tactic of the “Three Whys” can be useful in bypassing the Curse of Knowledge.