You see a funny/great/slightly weird picture or meme on social media and you share it. Think about how you can create a story and values that your target audience will remember. Follow these examples, and you won’t just be good at it — you’ll be great at it. Dive Deeper: The Kick-Ass Guide to Increase Customer Reviews for Your Online Store. As we saw earlier with Hubspot, ebooks and resources are a great way to raise awareness of your brand. And if you want to get someone to pay attention, using their name is a great place to start. In this campaign, they understand that people buying from them have dreams to be like the influencers sharing the post and tapped into that with their messaging of “If you ever dreamed of playing for millions around the world, now is your chance.”. We recommend using AdvertiseCast for your podcast advertising needs. A carousel is basically a slide show of several images. Video views on YouTube range from tens of thousands to millions, while the perception of the brand remains overwhelmingly positive. Anyone who’s read up on content marketing has probably heard of The Furrow, which is generally reckoned to be one of the first examples of content marketing. The results were spectacular with #TideAd trending on Twitter for the whole Super Bowl game that year. They let you create high-quality images with shareability, and Buffer recommends them as one of the best content marketing tools out there, for good reason. And this personal touch is the crux of content marketing. One of the ways it shows that dedication is via an online publication known as The Search. If you create real value for a good cause, your event will market itself and people will want to promote you. Whether or not the clothes are wearable… well, that’s beside the point. Be sure to jump on the bandwagon at the beginning of the story as it will otherwise be old news. Coke’s “Share A Coke” campaign gave everyone the opportunity to personalize their favorite drink. Here are a couple more examples of this type of content marketing. The app gives people tips and recommendations along the way and is connected to their e-commerce store so that customers can add items directly to their cart for purchase. A digital marketing campaign is an online strategy with the goal of promoting a business' product or service by increasing engagement, traffic and conversions. However, this subject as well as your input on it, has made me really feel that I should. That resulted in 3.7 million Twitter impressions, increased Facebook reach, and beating their goals for YouTube goals by 115%. You’re in luck. Thankfully, with this article, you’re going to learn what it is that makes great content marketing — and how you can use it yourself. You may also be interested in this article for more B2B lead generation strategies or this helpful post on 5 B2B email best practices you need to try. They became the host of the excitement. To successfully newsjack a story or event that's in the news, your timing is crucial if you want to see good engagement. As a pioneering tech company, Google probably isn’t the first company that comes to mind when you think of emotional ad campaigns. The brand’s always had a sense of humor in its TV ads, and that’s carried through to the Sit or Squat app. In fact, if you’re not overflowing with ideas, go back and read it all again. Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns. Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. As one of the most popular events of the time, Oreo named their campaign #GameofCookies. For one thing, they are amazing at tapping into the emotions of their target audience. The amazing thing is that more than 120 years later, the publication’s still going, and is now also available online. To take it even one step further, he helped stimulate local businesses by offering to buy tacos for people: The reason why these social campaigns work so incredibly well is because they genuinely help people and come with no strings attached. Inform and educate your customers. Because content marketing makes you vulnerable. They’re finding solutions to specific problems for specific people — and doing a damn good job. She has a passion for helping businesses grow and develop an online marketing machine that drives the brand forward.