With a … T here are seven SIM cards taped to the back of Henry Chan’s mobile phone. ShopBack co-founder Joel Leong on perfecting the online cashback reward model across the region. Convinced there had to be a … October 16, 2017. Singapore Management University. Customer loyalty is not to be demanded, but earned. Leong says the hardest part of being a Founder are two sides of the same coin; hiring employees, and bidding farewell. Join to Connect. Today, ShopBack is the dominant player in Southeast Asia’s e-commerce Cashback market, with an established presence in Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Taiwan, powering over 1,000 orders per hour. ShopBack. ShopBack was born one night when Henry Chan and Joel Leong (that's me) were toying around (with entrepreneurial ideas) in Henry's car. They hail from the countries the co-founder and CEO of the online cashback portal Shopback is frequenting for business – including those he intends to launch in next. By Shanru Lai. Co-Founder at ShopBack | Forbes 30 Under 30 Singapore 500+ connections. ShopBack offers a one-stop lifestyle portal that powers smarter purchase decisions for consumers. Dear readers, Our next subscribers-only meet-up will be a fireside chat with Joel Leong, co-founder of ShopBack, which recently raised a US$45 million round led … Report this profile; Articles by Shanru. When I first heard about Singaporean internet start-up ShopBack ’s proposition a few years ago — shop online and be rewarded with cash, no strings attached — I was understandably apprehensive. In this interview, we spoke to Joel Leong, co-founder of ShopBack, to understand how this five-year startup has been a lifesaver for shoppers and driving growth despite the Covid-19 crisis. Getting small returns on intended purchases with no catch. Please verify your address — click the link in your verification email. Leong says the hardest part of being a Founder are two sides of the same coin; hiring employees, and bidding farewell. Ever since co-founding ShopBack – a platform that incentivises its members to shop at partner merchants by giving them cash rebates – Lai Shanru has been going full throttle as the company built itself into what is now Singapore’s largest e-commerce platform and cashback programme. Activity.