The logo fail comes at a cost of about $1 million, Hice told the Tampa Bay Times. Then in March, the school slightly modified the logo, but the USF faithful still were not impressed. It was met with controversy and pushback from students and alumni. ... We know that the feedback comes from a place of great pride and passion for USF, and we have listened.". Die Sportteams der USF sind die South Florida Bulls. Now USF will adopt the "Iconic Bull U," which has been used by USF Athletics for almost 15 years, to represent the entire university. Mit über 44.000 Studenten gehört sie zu den zehn größten Universitäten in den USA. The changes will begin immediately and continue throughout the summer, Hice wrote. USF Athletics - 2018-19 Top Plays of the Year - Duration: 5 minutes, 11 seconds. Contact Paul Guzzo at pguzzo@tampabay.com or follow @PGuzzoTimes, 'We still hate it.' "We became pre-eminent and were awarded for our performance. "That's part of our nature; to push boundaries; to venture in new directions; to try new things. The old academic logo was USF in gold letters inside a green box. "It is the face of USF.". Jay Mize, a member of USF's first football team and owner of Irish 31 pubs, agreed. USF students and alumni respond to final logo design, "Think of what we have accomplished under the Bull U, the students we have attracted, the faculty we have attracted," reads an email sent to students, alumni, faculty and staff from Joe Hice, the university's vice president of communications and marketing. The now-abandoned logo, he wrote in the letter, "we believed was a positive representation of our pride and optimism. That’s part of our nature; to push boundaries; to venture in new directions; to try new things. Diese Seite wurde zuletzt am 8. Die Sportteams der USF sind die South Florida Bulls. Die Universität bietet Lehre und Forschung in 14 Fakultäten an. So, on Monday, after spending $1 million on the new design, USF announced it would abandon it and instead adopt the "Iconic Bull U," with the bull's-head profile forming a stylized letter "U." We raised more than $1 billion. Implementation of the changes will begin immediately and continue throughout the summer. The University has decided to stop using the new Bulls logo, which many said was reminiscent of investment management company Merrill Lynch. Die Hochschule ist seit 2013 Mitglied in der American Athletic Conference. The ad features researchers involved in two high-profile projects and a USF student as the voiceover talent. Diese Seite wurde zuletzt am 8. Copyright 2019 Scripps Media, Inc. All rights reserved. The old logo, which is a "U" with bull horns, remained the athletic logo. Überblick über den Campus USF Sun Dome Logo der Universität Weblinks. This includes $47,000 to create the logo, then close to half a million in the promotional campaign, according to Hice. The official athletics website for the University of South Florida Bulls That logo was replaced with the bull to represent a time of change for the university … That includes a $200,000 marketing campaign created with Spark Media that produced the academic logo, plus all the t-shirts, flags, signs and banners. Unpopular from the start, the new logo underwent tweaks. ", USF also announced a return to its "traditional green-and-gold color palette.". Die Hochschule ist seit 2013 Mitglied in der American Athletic Conference. The official athletics website for the University of San Francisco Dons The University has decided to stop using the new Bulls logo, which many said was reminiscent of investment management company Merrill Lynch. National TV commercial highlights USF’s thriving research. The school's athletic department has been using the design for almost 15 years. Branding change will cost nearly $1 million. "I commend the USF leadership for doing exactly this and ultimately arriving at the correct decision for our university and our branding initiatives moving forward.