{ bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot2' }}, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_leftslot_160x600' }}, So, are microsites really a good way to build your sales potential online? bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776140', position: 'atf' }}, {code: 'ad_btmslot_a', pubstack: { adUnitName: 'cdo_btmslot', adUnitPath: '/2863368/btmslot' }, mediaTypes: { banner: { sizes: [[300, 250], [320, 50], [300, 50]] } }, Most marketing professionals know that building brand awareness is the key first step in closing a sale. For many companies, whether or not to use a microsite is a topic of significant debate. 'increment': 0.5, This type of arrangement can be helpful for keeping the information well organized and easy to access. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot2' }}]}]; It can also help a company prevent its customers from getting sidetracked with a lot of extraneous information. {code: 'ad_topslot_b', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/2863368/topslot' }, mediaTypes: { banner: { sizes: [[728, 90]] } }, iasLog("setting page_url: - https://dictionary.cambridge.org/dictionary/english/microsite"); A microsite can be perfect for when you need to collect precise information on a campaign or a product marketing strategy. Well, that all depends on the designer or developer you work with and the extent of your campaign. 'max': 3, params: { The right microsites tend to experience more shares across the web, which can be a powerful asset to your SEO efforts. After all, it’s what we do. And it is that when in Fuego Yámana we talk about microsites we refer to secondary websites, with few internal pages, that extend the functionality of the agency’s main website, developed for strictly promotional purposes. That’s it, really. if ( '16078' == event.detail.contactFormId ) { A microsite can also be used to sell offshoot products or services. 'min': 8.50, For example, a company with a website written in English may want to provide information to potential customers or clients who do not speak English. However, before you jump into microsite marketing for yourself, it’s essential to make sure you know how to use these tools. 'cap': true In return, we promise not to sell or rent your details, or send you junk! Copyright © 2004 - 2020 TheeDigital - All rights reserved. var pbMobileHrSlots = [ A microsite can either be a long-term commitment, or a short-term strategy, depending on your needs. syncDelay: 3000